2.OYO

Two point OYO. A 3 part TV campaign that repositioned the brand.
Each film solved for a specific target trait with a product trait.

IAA India Edition | Kyoorius blue Elephant | 6x Kyoorius baby elephants |

Making online
a safe space for women.

Broke every social media rule book ever.
Directly engaged with sexist trolls,
called them out, shut them down.
If they have freedom of speech, so do we.

Silver Effie | 2x Kyoorius big elephants | Kyoorius Brass Elephant |

Stealing SoV during Olympics.

Someone said print is dead.
So I reinvented how print advertising works.
The ad lived on your phone all through
Olympic season and spoke to you every time India played.

10% Conversion Jump | Brand Consideration up by 23% | 49K Calendar Syncs |

Come to OYO

Challenged with creating demand beyond tourism and business, we went for the biggest pain-point of Tier-2 India. The lack of personal space.
The campaign case won at WARC and a Grand Prix at Jay Chiat for its effectiveness.

India is bigger
than IPL

2 print ads that brought focus on sports
that ought to be celebrated.
Bang in the middle of IPL season.

Chal 🏔 🏝🐪

Synced the release of these films as each region opened up after the lockdown.
The term Revenge Travel was thrown
902317 times during strat discussions.
Fun! Yay!

Toiletry Overhaul.

No hotel stay is complete unless you steal the toiletry.
We made it worth the effort.

Long term
relationship with OYO.

Repeat rate amongst couples is high for OYO.
Women being the key drivers.
Yet, their affinity to the brand was low.
This is the campaign that changed things up.

What the hell is OYO anyway?

Brand visibility was high, but awareness low.
OYO’s very first big media campaign solved this problem.

Do The Namaste.

Beginning of Covid.
Absolute panic.
All we knew was to keep our hands to ourselves.
So we made a film about it.
This CSR film was picked by the UN and featured in its repository of CoVid awareness content.

Desify-ing V Day.

OYO had a peculiarly desi social following.
We needed Valentine’s Day content that struck a chord with them.
So we literally desi-fied Valentine’s week, just for them.

India
Found Love

Valentine’s Day. 8 editions of Hindustan Times.
Each carrying love poetry in a language
alien to that region.
1.54% CTR. Through a QR code. On a print ad.
Fun Fact: HT now uses this case study
in their media pitches.

Kyoorious Baby Elephant | 1.54% CTR |